Focus Research, Inc. has gained a reputation for both valuable strategic input and meaningful actionable results. Established in 1991, Focus Research, Inc. is a full service market research firm with offices in New Orleans, Louisiana and San Diego, California. We serve clients nationally and internationally, and offer expertise in both qualitative and quantitative research and analysis.
Focus Research focuses on sharpening the businesses of our clients by forging powerful and enduring partnerships with them. We are committed to personalized service. The better we understand our clients' businesses, the better we are able to make a positive contribution to their profitability. We build relationships with our clients that deliver long-term benefits.
Focus Research uses innovative techniques to solve specific research challenges. We employ new methodologies when appropriate for the project. Our research "tool box" grows annually and we custom design all our research studies to suit the specific objectives of each project.
Focus Research offers the quality and experience of a superior team of consultants. Senior research consultants see client projects through from beginning to end. Our consultants have many years of experience in the research industry and all have worked in diverse corporate and academic environments.
Focus Research delivers value adding information essential to your business' strategic and tactical decisions using expertise across a full spectrum of research methodologies. We are expert at gleaning information from five primary areas: Secondary ResearchAn important starting point., Qualitative ResearchUnderstanding the intersection of rational and emotional., Quantitative ResearchIt's all about the numbers., Ethnographic ResearchA powerful way to ascertain the difference between what people say and what people do. and Statistical ModelingSummarizes volumes of information down to a picture., information that helps our clients maximize profitability and minimize risk.
Focus Research specializes in Advertising Research of all kinds, New Product Development and Brand Strategy. Our research professionals are highly experienced in these specialities. Our approach is disciplined and skillful. Some of our greatest achievements lie in areas such as market research analysis, customer satisfaction measurements, advertising concept testing and effectiveness research, business development strategies, consumer behavior research, and employee satisfaction measurements. Please see Services for a detailed service listing.
Focus Research has experience providing research for clients in a spectrum of industries across the U.S.
Industries include, but are not limited to:
- Health Care
- Biotechnology & Pharmaceuticals
- Manufacturing
- Insurance
- Oil & Gas
- Restaurants
- Education
- Gaming & Entertainment
- Retail
- Media
- Real estate
- Banking & Financial Services
- Philanthropy
- Computer Hardware & Software
Focus Research, Inc. offers research expertise in the following areas:
Advertising Research
- Strategy development
- Value proposition refinement
- Creative development
- Advertising pre-testing
- Advertising effectiveness tracking
Web Research
- Website diagnostic evaluation clinics
- Website tracking surveys
Market Analysis
- Consumer behavior, attitude and opinion
- Competitor studies
- Market size and potential
- Segmentation
- Product/service positioning
- Brand tracking
- Small business research and market strategy development
Product Development
- New product development
- Brand development
- Concept testing and evaluation
- Brand name research
- Packaging evaluation
- Price elasticity studies
- Product profile assessment
- Taste testing and menu testing
Satisfaction and Loyalty Research
- Customer satisfaction measuring
- Employee satisfaction measuring
- Loyalty research
- Employee commitment
Employee Research
- Employee surveys
- Change management
- Climate assessment
- Culture assessment
Mystery Shopping
- Customer experience monitors
Qualitative methodologies in which Focus Research, Inc. specializes include:
- Focus groups
- Mini groups
- Triads
- Dyads
- Individual depth interviews (IDI's)
- Telephone focus groups
- Web moderated interviewing
- Nominal group workshops
- Online bulletin board focus groups
- Ethnographic studies with digital reporting
Seasoned research executives from Focus Research have expertise in conducting qualitative research with a wide variety of respondents. Interviews and groups with hard-to-reach and high profile respondents are a specialty. In addition, research with minority groups is conducted using moderators with similar minority backgrounds.
Geography is not a barrier to the execution of qualitative research projects. Research executives at Focus Research regularly conduct qualitative research all over the United States. Additionally, Telephone Focus Groups and Web Moderated Interviewing are also employed to reach geographically dispersed and hard-to-reach populations. International projects are also provided using alliances with international colleagues who specialize in qualitative research.
Quantitative methodologies in which Focus Research, Inc. specializes include:
- Telephone surveys
- Mail surveys
- Facsimile surveys
- Web surveys
- Site and event-specific surveys
- Mall intercept surveys
- Conjoint analysis
- Multivariate analysis
- Geographic information system (GIS) mapping
Focus Research executives are adept in the design and execution of both consumer and business-to-business quantitative research. We are committed to high quality data collection, analysis and reporting. Rigorous quality control measures are employed for every project.
The Focus Research consultant team prides itself on communicating the findings of research projects in a straightforward manner. We gather and analyze the most pertinent data and translate the results of this analysis into recommendations that can be directly implemented to improve the outcomes of your business endeavors.
Develop new ideas for almost any aspect of your business, including:
- New product development
- Services development
- Line extensions
- Product and service naming
- Marketing and communication strategies
- Company core values and purpose
- Other business challenges
Focus Research will custom design and execute an Ideation Workshop to meet the needs of your company. Whether it is designed for new product or service development, market growth opportunities, or simply solving everyday business problems, these workshop inspire new ideas and translate them into powerful results.
